Hi Susan,
Wanted to quickly touch base on three Chevrolet initiatives, announced today, in honor of National Military Appreciation Month. First, the GM Military Discount will be extended to spouses of Active and Reserve members, as well as to retirees of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The GM Military Discount, available on most Chevy, Buick, and GMC models, ranges from $500 to $4000 off MSRP. In addition, USAA members are eligible for another $750 discount on every new car purchase. In 2010 alone, the GM Military Discount program provided more than 70,000 discounts to military personnel and their families for a cumulative value of more than $60 million.
Second, for every person who purchases, leases or orders a new Chevrolet vehicle using the GM Military Discount in May, Chevrolet will contribute $100 to Cell Phones for Soldiers, and provide an exclusive set of “Honor” vehicle badges for the buyer. At the customers’ request, dealers will install the badges on their new Chevrolet at no additional charge. The badge features a yellow ribbon and “Honor” script, to serve as a subtle recognition of the brave men and women serving in the armed forces.
Third, Chevrolet will offer 99 “Honor & Valor” Limited Edition 2012 Chevrolet Camaro SS vehicles, which will debut during the Indianapolis 500 military personnel parade, May 28. The limited edition Camaro will be available to order through www.gmmilitarydiscount.com, beginning May 2011.
For the full release, as well as photos and video, please visit: http://media.gm.com/content/media/us/en/news.detail.brand_chevrolet.html/content/Pages/news/us/en/2011/Apr/0426_military
If you would like to speak to someone about the GM Military Discount, or Chevrolet's National Military Appreciation Month efforts, please let me know.
Kara Colt
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